Window

window A window is the arranged space of a Magasin making visible since the public highway or the interior alleys the articles on sale in this trade.

Generally furnished with mannequins when it is about a shop of Vêtement S, the windows are generally made up of a large plate of Verre which at the time of the invention of flat glass with revolutionized the retail business and has creates a strong demand of mannequins for the displays. At the time of demonstrations, the windows make sometimes a target of choice for the breakers.

Symbolic system

  • Symbol of consumption:
The windows are perceived like a sometimes indecent call to the useless Consommation, with the vice of the mode, superfluity but more often they attract the customers who can make window shopping even when the store is closed.

References

In the System of the objects , Jean Baudrillard writes on this subject: “ Packing, window, or wall, glass founds a transparency without transition: one sees, but one cannot touch. The communication is universal and abstract. A window, it is fairyhood and frustration but also information which is the strategy even of the Publicité. ”

See too

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