T-Mobile the USA

T-Mobile the USA is a company of Télécommunication mobile of the the United States of America, subsidiary of the German group T-Online .

History

T-mobile the USA was created under the name of VoiceStream Wireless , like branch of the separate company Western Wireless before d´être and to become an independent company in 1999. At the end of this year, the company acquires two operators GSM: Aerial Communications in Midwest and Omnipoint in the North-East of the country.

In May 2001, VoiceStream is repurchased by the Deutsche Telekom for the sum of 24 billion dollars and changes name to become T-Mobile in September 2002.

Sales strategy

In January 2007, T-Mobile the USA is the fourth larger supplier d´accès in the United States with 25 d´abonnés million. State the smallest supplier operative on l´ensemble of the national territory, T-Mobile the USA is often competitive on its price quotations and attracts a market of young people. The company is also powerful on the accessories: it is the first American company with launching a service of ringings (called " CallerTunes"), of video messages and " HiFi Ringers" (ringings in the form of clips of music titles).

Cover network

Although the network owner of T-Mobile the USA is most modest of the national suppliers, the company concluded several contracts from Roaming with its main competitors (such as Cingular) thus qu´avec several suppliers local.

The network T-Mobile uses only GSM at frequency 1900 MHz. However, the majority of its cover ensured by tests use band GSM 850 MHz. Since September 2005, T-Mobile also launched a network EDGE. In 2006, T-Mobile gained a contract for l utilization of the band 3G Spectrum. The future network 3G will be based on tapes UMTS/HSDPA 1700 MHz and 2100 MHz

The customers of T-Mobile do not have the international roaming automatically. This additional service (called " WorldClass"), must be subscribed before leaving to l´étranger, its activation taking a certain time.

Personalities

Jusqu´ in the middle of l´année 2006, T-Mobile uses the voice of Catherine Zeta-Jones for all his advertisements. L´actrice takes a considerable place in the communication marketing of the mark jusqu´ in September 2006 when it is withdrawn from all the publicity campaigns because d´un repositioning of the mark.

The company also employed the rappor Snoop Dogg for a series of spots in 2004. It is also l´un sponsors of l´équipe of NBA Rookie Challenge.

References

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