Small schoolboy
The Petit Schoolboy is a creation of Firmin Bouisset in 1897, to illustrate the posters of the mark LU. The character remained unchanged since his creation.
Later, the mark benefits from the notoriety of this character, and gives the name of Petit Schoolboy to a Cookie in form of Petit butter with a shelf of Chocolat posed to the top, representing a child holding a basket in his left hand and a cookie in its right hand.
There exists several perfume of Small Schoolboy: black chocolate, milk and hazel nut.
The slogan to promote the product is “Small LU Schoolboy it is only for the children”.
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