Sectoral analysis

The sectoral analysis is a discipline located at the crossing of the economy industrial and analysis Marketing and strategic. It consists E to study the economic and concurentielles characteristics of a Economic sector or a economic Branche.

Presentation

If it is considered that a sector is a regrouping of firms having the same principal activity, and that all the companies of a Industrie obey similar logics and share common knowledge and practices; the sectoral analysis then consists in studying systematically and successively for a sector the basic conditions, competition, the Stratégies and the performances.

basic conditions: characteristic of the offer (produced, technology, production process, production spaces), characteristic of the request (purchasers, market and dynamics of the market) and institutional context (regulation & standards).
competition: structure of industry, forces of competition, and barriers at the entry.
strategies: strategies of the industrial actors and the States.
performances: efficiency of the sector and the firms of the sector.

The object of the sectoral analysis is to include/understand the Industrial engineering sector, i.e. to identify the contents of the four fields and the relations between the latter. One calls mode of competition this articulation.

In a universe in perpetual transformation, the mode of competition represents a temporal stabilization of the organization of industry. A corollary with the basic assumptions of the sectoral analysis is that the general laws presented are weak with the direction where they always should be specified and to validate them in a particular context of the analyzed sector.

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