Rice Krispies

Rice Krispies is a cereal mark of the breakfast which is produced by Kellogg's since 1928. It is containing rice sweetened, mixed, blown in the shape of grain of rice and roasted. The internal walls of these puffed up “grains of rice” are very fine, with the result that when they are mixed with milk or fruit juice, they burst, which produces famous “the Jack! Crac! Hook!”. 1904. -->

Marketing

Rice Krispies are famous for their " Jack! Crac! Hook! " , which is supposed to evoke the sound that make cereals when milk there is added. Three drawn imps appear on the majority of the boxes of Rice Krispies, and have as a name Cric, Crac and Croc.

In the United States of America and Canada, there is divergence of opinion as for the function of Crac (Crackles), but Cric is always presented like a baker and Croc like a soldier. To show the influence of publicity in American manners in contrast with their political ignorance, Kellyanne Conway drew up a report/ratio in 2002 showing that the majority of small American could quote the name of the three imps whereas they were unable to quote three names out of the nine judges of the Supreme court of the United States of America.

Names and alternatives

Rice Krispies is known under various names according to the countries. In Australia for example, Kellogg's has it famous Rice Bubbles .

Although simple, Rice Krispies were sold by Kellogg's with various alternatives. Their name varies, but there exist primarily two types:

  • Rice Krispies frozen with sugar
  • Rice Krispies with the chocolate (Choco Pops for example)

Obviously, much of generic derivatives of Rice Krispies one produced by other manufacturers that Kellogg's.

Translations

The cereals having for slogan the noise which they make when milk is added, the Onomatopée S different according to the countries:

    English
  • : " Snap! Crackle! Pop! "
    • Finnish
  • : " Riks! Raks! Poks! "
    • French
  • : " Jack! Crac! Hook! "
  • German: " Knisper! Knasper! Knusper! "
    • Swedish
  • : " Conk! Paff! Puff! "
  • Spanish: " Pim! Pum! WFP! "

External bond

  • Official site

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