Pierre Lazareff

Pierre Lazareff , born the April 16th 1907 in Paris and dead the April 24th 1972, was a Journaliste, a press baron and a producer of emissions of Télévision French.

The man of press

Wire of naturalized Russian Jewish emigrants French, it grows with Montmartre and follows its studies to the Lycée Condorcet. He invents its first newspaper at 9 years and publishes its first article in the daily newspaper the People at the 14 years age. At 17 years, it launches its own weekly magazine, Illusion .

Near to the artists of the time and attracted by the entertainment world, he becomes secretary of Mistinguett then attached to the artistic director of the Moulin-Rouge before working for ten of other Parisian theaters.

He however continues to collaborate with several newspapers like the Echo of Paris , where he binds friendship with Paul Gordeaux, the Evening , Paris Matinal and Paris Midi . In 1931, it is named director of the drafting of Paris-Evening , title headlight of the press French of the time, is repurchased and developed by Jean Prouvost in 1930.

In 1940, whereas the Second world war bursts, it leaves for the the United States and joined the Office off War Information where it directs the emissions bound for occupied Europe. But it misses France and it returns to the Libération. On its return, it takes again the title Défense of France , newspaper clandestine of the Résistance, and France Soir renames it, attracting there journalists considered like Joseph Kessel, Lucien Bodard or Henri Amouroux.

The November 7th 1944, the first number of France-Evening appears with a double title, France-Evening - Defense of France . In a few years, it will become the daily newspaper more sold in France, drawing as from 1953 to a million from specimens per day with 7 editions. His/her older brother Roger Féral will come to join it with France Soir while his wife Helene Lazareff - Gordon launches on its side, in 1945, a female magazine of a new kind, IT , which will be used as model with a quantity of other publications.

When France-Evening is repurchased by Hachette in 1949, Lazareff becomes manager and managing director of the daily newspaper, which knows in the years 1960 a considerable success, reaching up to 2 million specimens in 1970. To fill the absence of daily newspapers Sunday, Lazareff created the Sunday newspaper in 1949.

In 1956, it is called in reinforcement to launch a new formula of the weekly magazine France Dimanche severely competed with by Paris Match . In 1960, Jean Prouvost entrusts to him the launching of a new weekly magazine, Télé 7 Days , which succeeds TV-60 . Drawn initially with 320.000 specimens, this magazine exceeds the million specimens in 1963, then the 2 million in 1965 and will become in the years 1980 the strongest pulling of the French press.

The man of television

True Pionnier of the television news, Pierre Lazareff is at the origin of the first television program of information and reports, Five columns with , that it produces with Pierre Desgraupes, Pierre Dumayet and Igor Barrère and whose first diffusion will take place the January 9th 1959. It will apply to him during nearly ten years the receipts which it employed with France Soir .

While continuing its activity in the Written press, Lazareff helps his/her partner Mag Bodard in its activity of producing of cinema. It in particular makes him meet Jacques Demy, of which it will produce the Umbrellas of Cherbourg , the Young ladies of Rochefort and Peau of Ass .

When it dies out in 1972, the world of the press, which called it “Pierrot the Straps”, pays a unanimous homage to him. A public garden bears its name to 100, rue Reaumur, in Paris, vis-a-vis the historical building of France Soir .

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