Marriage Brothers

Marriage Brothers , the oldest house of the of France, is the first world mark of luxury in the world of the The.

Created with Paris there is more than 150 years, its claw is present today in more than 60 countries, at more than 1.000 retailers selected in New York, Los Angeles, Saint-Pétersbourg or Sydney, Singapore, Shanghai, but also in the large de luxe hotels, such Ritz in Paris, Claridge' S of London, Mamounia de Marrakech, and from now on in legendary Oriental Hotel of Bangkok - or on the menus of the 1st class of Japan Airlines.

Mariage Frères has three houses of with Paris and four in Japan: in Tokyo (Ginza and Shinjuku), Kyoto and Kobe. Considered in Japan like the haute couture of the - invaluable, inventive, exclusive -, its products for several years have been regarded there as the must taste presentation. Its establishments are attended by the most international jet set - Madonna and Claudia Schiffer, Andy McDowell, Kylie Minogue, Gwyneth Paltrow, Elton John, Hugh Grant, Olivier Martinez, Francis Ford Coppola, Colin Firth, Peter Gabriel, John Galliano or the famous French actresses Isabelle Adjani, Arielle Dombasle and Sophie Marceau or Zinedine Zidane.

Mariage Frères proposes “with the counter” teas in bulk or in muslins, greedy creations containing and of the objects of the.

In his living rooms of tea-restaurants one tastes in crockery signed by Mariage Brothers by discovering kitchen and pastry making Frenchwomen with the especially invented by the chiefs of the house.

Lastly, each house of the shelters a museum dedicated to antiquities of the which transports its visitors in the poetic and scented adventure spiritual beverage.

The chart of the teas of Marriage Brothers is vastest of planet: it gathers 540 references of 36 producer countries and all the families of teas (white The, yellow The, green The, blue The, black The, ripe The, The compressed, the worked, the red, the scented).

Composed like the largest wine cellars, it comprises the most exceptional vintages, of the single and refined productions, that the amateurs choose for the moment rarest. Mariage Frères is also an expert recognized in the composition of the “blends”. Its mixtures, carried out as in the tradition of the erudite and secret perfumes, are the print of its know-how since many generations.

The house Mariage Brothers was devoted initially only to the trade of the, before its repurchase at the end of the years 1970. The company then launches a policy of diversification of its activities which leads to the opening of a first store for the general public close to the Center Georges Pompidou, transferred in 1980 rue du Bourg Tibourg, in the district of the Marsh.

At the origins: the Marriage family

About 1660, the Company of the Indies and Louis XIV designate Nicolas Mariage, traveller and large expert of the Perse and the Indies Orientales for the ratification of a commercial treaty with the Shah of Persia. To the same time, his/her brother, Pierre Marriage, are sent particular to Madagascar for this company. One their descendants, Jean-François Marriage, directs one century plus a trade of the, spices and other colonial produces with Lille. Its three sons, Aime, Charles, Auguste and Louis are associated about 1820 with the family business. Aime and Auguste create in 1845 " Auguste Mariage and Compagnie" , street of the Borough-Tibourg in Paris. In 1854, the wire of Aime, Henri and Edouard, center the activity on the, becoming the first French importer of the. Their fame grows during the years, Mariage Brothers becoming the most important supplier in the living rooms, hotels and grocers of the Parisian high society of the second empire.

The company maintains then the close links with the most moved back counters of Ceylon, Formosa or of China, which guaranteed to him the unicity and the excellence of its products, selected dice harvest by the many sales representatives employed by the company. The teas are conveyed by a fast clipper, the Alexandra Néel.

The French Art of the: Marriage Brothers today

The Marriage family, confronted with financial problems towards the end of the Years 1970, yields the company to a transferee of origin inhabitant of Thailand. He will start again the company thanks to a diversification of the historical activity of trade. In 1980, the first of the shops Mariage Brothers intended for the general public is thus opened in the warehouse of 3 bis rue du Cloître Saint-Merry, in Paris. It, thereafter, will be transferred towards the historical offices from the company, 30 rue du Bourg Tibourg.

A big number of references of teas, derivative products (cookies, pastry makings, chocolates, accessories), services (living room of the, creative gastronomy) ensures the success, which leads to the opening of two new shops in Paris: Left bank in 1990 and, in 1997, Saint-Honore Suburb. A specialized store in the French teas open in 1999, rue du Bourg Tibourg, opposite the head office, is supplemented by commercial counters in the department stores (with the Lafayette Galleries, in Spring, in Bon Marché and Samaritaine, in particular). Success near the Asian customers leads to the opening of fifteen houses of to the Japan: including two with Tokyo, then Kobe, Kyoto and Yokohama.

The counters divide the same decoration of colonial inspiration, with in particular the use of woodworks to the hot tone and balances with plate to weigh in bulk sold the. The colonial set of themes is found in the costumes in white flax of the personnel and those in traditional black of the framing. Only the references vary with the stores: certain teas are marketed only at the head office, in particular the vintage teas (like certain Darjeeling).

The concept of the mark

The concept initiated and defended by Mariage Brothers is based on a revolutionary idea: that of the “French the”.

It is not a question of a precise product but of the heritage of thought processes, the fruit of the interbreeding of multiple cultural influences adapted to the palate, the French taste. It is the spirit of the related to art of living with the Frenchwoman.

Five “pillars” can define the French the:

a) the research of best believed the
b) the know-how of the mixtures
c) the art of the preparation of the
d) gastronomy in the
E) art to offer

a) The best believed

The tasters of Marriage Brothers travel in the world in the search of rare vintages in order to astonish in love ones with the and to find teas of prestige and quality. These voyages are also the occasion to lavish to the producers councils in the goal to improve, each year, the quality of the productions and to propose new vintages (for example “Fogs of the Himalayas” is the fruit of an exchange between the grower of a garden of Darjeeling and the taster of Marriage Brothers). The House Marriage Brothers was crowned by the American magazine Newsweek as the best address in the world for the quality of Darjeeling.

b) The know-how of the mixtures

The French the was born from the great tradition of the mixtures. There are two types: the traditional mixture (not scented) and mixes it scented. The tradition was transmitted within the Mariage family. But it had to adapt, because the taste of the French himself changes, evolves/moves with the air of time. The amateurs are not satisfied any more of the tendencies with the past. For each time, it is necessary to redefine an identity of the taste and to propose those which will like. The mixture is then a marriage of great wines of various origins which aspires to invent savors that nature does not produce.

c) the art of the preparation of the

One should not prepare all the teas in the same way. The is the mirror of each culture; one must thus respect it as it is, but nevertheless to know to adapt it to the French gustatory references. Climate, water, environment, sensitivity of each people compared to such savor, dishes of accompaniment: all is to be taken into account to obtain the quintessence of the product. Mariage Frères managed to create and impose the French method of ideal clothes industry of the. In his living rooms of the, behind the counters of preparation, one thus controls the quantity of the, the duration of infusion and the temperature of water in order to offer best to the customers, because each sheet requires a particular infusion. Lastly, before serving the out of teapot, the preparers withdraw sheets from them so that savor is constant first with the last cup, defining by there a mode of preparation innovating and radically different from the practices Chinese, English or Japanese.

d) Gastronomy with the

It is into 1986 that the House inaugurated its own living room of the. The objective sought as of this first opening was to show that the could accompany a meal very well, like the wine. Each meal can be associated with various types of teas. The waiters of Marriage Brothers are formed like wine waiters. They learn French art from the: how to define such or such type of teas, which the is combined with which dish or which dessert…

But the does not remain solely in the teapot: it can be favorably integrated in the same dishes like an ingredient, a different spice, a perfume. In the chart of the living room, the kitchen and pastry making are elaborate containing the. Culinary eclecticism is thus present: marriage enters French pastry making and the green Japanese, for example the financial ones or the macaroons in Matcha. Mariage Frères invented and launched the chocolates to the, the frost of the, now reproduced a little everywhere in the world, but also tart with the Darjeeling Margaret' S Hope or the madeleines in Earl Grey Impérial…

E) Art to offer the

The is transformed into a noble and refined product. Those created by Mariage Brothers can be offered like gifts. The house with the first have the idea to associate the with each event or celebrates: Christmas, Easter, St. Valentine's day, birthday, marriage, but also arrived from spring (Sakura mixture) or the autumn (Red of autumn)… Thanks to a sought conditioning, the becomes an elegant product, initially intended to give pleasure. The hour of the is also the privileged occasion of a setting in scene which serves the French good manners and draws from the tradition of elegance.

Anecdotes

The house Mariage Brothers does not make publicity, in any country.

Publications

the Art French of the , 2006
the, Alphabetical
the: the greedy notebooks works on the gastronomy with the .
the road of the, the gold triangle
kitchen with the
the Voyage of the
French The

External bonds

Commercial site of Marriage brothers :

Random links: