Marketing of the services
The Marketing of the services is a discipline Marketing addressed to the companies of the Tertiary sector.
Christopher H.Lovelock, large expert of the marketing of the services, lists 7 distinctive differences between marketing of the services and marketing of the products:
- the nature of the production
- the great implication of the customers in the production process
- the share of human in the production
- great difficulties of maintaining standards of quality control
- the absence of inventory
- importance of the factor time
- the structure of the channels of distribution
The marketing of the Internet is essentially a marketing of the services, even when the Web allows the merchants product purchase. Web 2.0 is an application Internet of the principles of the marketing of the services. The great concept headlight of the marketing of the services is also the one to one. The one to one would consist in delivering a service (or even a product) single to a customer according to his single needs themselves.
For the Web we can also speak about One with One, concept of marketing of the services, which defines more precisely at which point the share of human and the implication of the customer are important in the delivery of the service. The concept " One with One" was created by Christophe Vigliano in 1999, then directing of the strategic development of the one of principal the Web agency French, whereas one did not speak yet about Web 2.0. Applied to the world of the business, the Web 2.0 becomes the Web 2.B (Web to business) even further while pushing the concepts of marketing from the services applied to the Internet.
External bonds
- definition of the marketing of the services