L\'Oreal

L'Oreal is an industry group French specialized in the cosmetics and the beauty.

History

The origin of Oréal goes back to 1907, when Eugene Schueller, young French chemist of Alsatian origin , develops a formula of synthesis making it possible to dye the hair. This formula is baptized Auréale, name inspired by a hairstyle in vogue of the time. The July 30th 1909, it founds the French company of inoffensive dyeings for hair in company of André Spery, accountant originating in Épernay and employed of the spirit manufacturer Cusenier. The company is installed in one 2 parts street from Algiers to Paris acting at the same time of office and living room of demonstration. It is in 1936 that it will become a limited liability company and in 1939 which it will become SA and which it will take the name of Oréal.

In parallel, the Company of the French Soaps , more known under the name of its mark Monsavon, was created in 1920 rue Martre with Clichy. Repurchased in 1928, it symbolizes the entry of Oréal in the products of great consumption (Monsavon for summer has resold with the American group Procter & Gamble).

Activities

Organized by distribution systems, the L'Oreal group has of 4 operational divisions (professional Products, produced general public, luxury items and cosmetic active) and participations in various activities such as the fine Chimie, the Dermatologie, the Santé, the Finance, the Design, the Publicité, the Assurance S.

Professional products

Original activity of the Group, with the service of the professionals of the hairstyle.
  • L'Oreal Professional (of which range ARTec repurchased in 2002)
  • Kérastase (mark created by L'Oreal in 1964 and who named Keralogie in certain countries until little)
  • Redken 5th Avenue NYC (mark created by Paula Kent and Jheri Redding in 1960 and repurchased by L'Oreal in 1993)
  • Matrix Essentials (mark created by Arnie Miller in 1980 and repurchased by L'Oreal in 2000)
  • Mizani (mark created in 1991 and repurchased by L'Oreal in 2001)
  • L'Oreal Technique (in the past L'Oreal Classic Products Living room)
  • Alexandre of Innate Paris
  • (mark created by L'Oreal in 1995 and started again in 2006)
  • Beauty Alliance (distributer of products reserved to the professionals of the hairstyle created in 1999 and repurchased to 30% in 2006 then entirely in 2007)
  • PureOlogy Research (company founded in 2001 and repurchased in 2007)
  • Kéraskin Esthetics (launching envisaged at the end of 2007)

Products general public

The most popular activity of the Group, the products of high technology for all.
  • L'Oreal Paris, mark premium of the Group
    • Elsève (Elvive, Elvital), Elnett, Line Studio, Perfection, Plenitude, Body Appraises, Dermo-Expertise, Solar Expertise, Kids, Progress Man, Men Expert, Ombrelle (Canadian mark created in 1990 and repurchased in 1997)
  • Solar Garnier
    • Ambre, Delial (mark of solar products created in 1935 and repurchased in 2005), Fructis, Ultra Soft, Skin Naturals, Grafic, Neutralia, Obao, Start, Mininurse (mark created in 1992 fine and repurchased 2003)
  • Maybelline
    • Gemey (France in particular), Jade (Germany in particular), Colorama (Brazil), Miss Ylang (Argentina), Club Med (license for the solar products)
  • SoftSheen-Carson (mark resulting from fusion from Carson (created in 1901 and repurchased in 2000) and SoftSheen Products (created 1964 and repurchased in 1998)
  • the Club of the Creators of Beauty (company created in 1987 by Swiss L'Oreal and the 3 proposing by correspondence and on Internet (www.ccb-paris.com) cosmetic products from marks Agnes B., Corinne Cobson, Cosmence, Michel Klein, Jean-Marc Maniatis, Marina Marinof, Natural Sea Beauty and Professor Christine Poelman
  • LaSCAD
    • Wellbeing, DOP (with Cadonett and Vivelle), Magmatic water, Fluoryl, H For Man, Jacques Dessange, Jean Louis David, Mennen, Mixed, Narta, Printil, Ushuaia and Vittel
  • Creative Parfumeurs

Luxury items

The most profitable activity of the Group, the prestigious marks in selective distribution.
  • Lancôme (mark created by Armand Petitjean in 1935 and repurchased by L'Oreal in 1964)
  • Biotherm (mark created in 1950 and repurchased by L'Oreal in 1970)
  • Helena Rubinstein (mark repurchased by L'Oreal in 1988)
  • Kiehl' S (mark created by John Kiehl in 1851 and repurchased by L'Oreal in 2000)
  • Shu Uemura (first activities in the years 1955 - 1960, minority acquisition of a holding of Oréal in 2000 and majority in 2003)
  • Yue-Sai (mark created in 1992 and repurchased in 2004)
  • Cacharel (mark of loan to be carried created by Jean Bousquet in 1962, license granted in 1975 and first perfume in 1978)
  • Diesel (Italian mark created in 1978 by Renzo Rosso and license granted with Oréal in 2006)
  • Giorgio Armani (cosmetic activities created in 1975 and repurchased by L'Oreal in 1988)
  • Guy Laroche (creation of the cosmetics activity on the initiative of Oréal in 1965)
  • Paloma Picasso (mark created by the girl of Pablo Picasso and Francoise Gilot, license granted in 1984 and repurchased by L'Oreal in 1985)
  • Ralph Lauren (first perfumes in 1978 and repurchase of the license by L'Oreal in 1985)
  • Viktor & Rolf (mark created by Viktor Horsting and Rolf Snoeren in 1992 and license granted with Oréal in 2002)
To note that L'Oreal has only the licenses for the cosmetic products for the marks Cacharel, Diesel, Giorgio Armani, Guy Laroche, Paloma Picasso, Ralph Lauren and Viktor & Rolf.

Cosmetic active

Activity of high-tech, the care dermo-cosmetics on councils and regulations.
  • Vichy (marked founded by Georges Guerin (following its visit with the thermal baths of the éponyme city in 1931) and which included the activities Dermablend, Dercos, BASIC Man, Capital Sun…)
  • the Rock-Posay (mark rested by the professor Rene Levayer in 1975 and including the thermal spa and the marks PHAS and BioMedic)
  • Innéov Nutricosmetics (mark created by L'Oreal and Nestlé in 2002)
  • Sanoflore (laboratory created in 1986 and repurchased by L'Oreal in 2006)
  • SkinCeuticals (mark created in 1994 and repurchased by L'Oreal in 2005)

Dermatology and other activities

Activities except cosmetics of the Group, the dermatology to finance while passing by health, fine chemistry… This sector accounts for 2% of the turnover (consolidated) of the group for the year 2004.
  • Galderma (company created by L'Oreal and Nestlé in 1981)
  • Sanofi-Aventis (group resulting in particular from the fusion of Synthelabo (company created by L'Oreal in 1970) with Sanofi then Aventis)
  • Areca (studio of design created in 1966)
  • Chimex (company of manufacture of chemicals created in 1938)
  • Episkin (company of cutaneous engineering repurchased by L'Oreal in 1997)
  • Skinethic (company of engineering cutaneous repurchased by L'Oreal in 2006)
  • general Consortium of publicity
  • artistic Company of development
  • SCI Socinay
  • Regefi, Finval, Sofy, Federal Sparlys, L'Oreal the USA Credit Union
  • Lehoux & Jacque and L & J Re
  • The Body Shop (British company of ethical beauty products)

Old activities

Beauty, mode, audio-visual…
  • Group Marie Claire (49% of the capital of 1993 to 2001)
  • Lanvin (perfumes and mode)
  • Method Jeanne Piaubert
  • Perfumes Naf Naf (license acquired in 1991 and yielded in 2004)
  • Perfumes Laura Ashley (license acquired in 1996 and stopped in 2002)
  • Perfumes Such Lapidus
  • Perfumes Jacques Fath
  • Perfumes Andre Courrèges
  • Monsavon (first mark of product general public of the Group)
  • Phytosolba /Caster (companies yielded to the Ales Group)
  • Laboratories Cernep (clinical nutrition)
  • Artcurial (art gallery)
  • Canal+/Paravision/City-Films/Roissy Films
  • Chiminter hymo and laboratories of anglas (division hygiene beauty) 1989

Companies, marks and produced

Anecdotes, precise details and others…

Sites

  • In 1976, François Paves (then President Director-General) and Liliane Bettencourt (girl of the founder) make build at the site of the old factory Monsavon (street Martre with Clichy) an important whole of offices and the laboratories of a research center. The goal is to gather the various technical and commercial directions dispersed in Paris.
  • Installed since 1935 with Courbevoie, Lancôme is with narrow with its development. The buildings are not enough any more to accommodate manufacture, storage, decoration and the displays. Armand Petitjean (his founder) then buys a ground of 39.000 m ² to Chevilly-Larue (the Valley-of-Marne) in the middle of the market-gardeners and of the horticulturists. The first stone is posed in 1957 but it is necessary to wait on June 20th, 1962 for the inauguration in the presence of the Republican guard, of political personalities and Parisian and not less than 1.500 guests. Located in the middle of a gigantic rosery, the splendid stone building of size is called Small Versailles of Perfumery. For a few years the Lancôme inscription has disappeared with the profit of Oréal.
  • For the factory of Aulnay, creation returns to Denis Valode and Jean Pistre. Gaining architectural contest launched by L'Oreal for the construction of this new production site, one retains there the roof in form of three white petals of flower.

Denominations

Discover the origin of the name of certain companies and marks of the Group:
  • the North-American agents of Oréal created in 1953 and filialized in 1994 named before COSMAIR, anagram of COSMetics for to hate
  • the denomination of pharmaceutical activity SYNTHELABO (included today with Sanofi-Aventis) is the acronym of its history, the Synthesis of several Laboratories
  • mark REDKEN comes from the juxtaposition of the first three letters of the family name of its creative, the actress Paula KENt and its hairdresser Jheri REDding
  • the origin of mark KERASTASE is the Greek word Keratos, which means cornea
  • the LaSCAD entity owes its denomination with its activities: capillary and Dermatological Specialities
  • mark MAYBELLINE is the acronym of MAYBEL and petroleum jello (Maybel being the first name of the sister of creator of mark (T.L. Williams) who wished thanks to the make-up to help it to allure the man with which it was in love)
  • French denomination MININURSE with the Chinese mark Xiaohushi comes from its definition: small nurse
  • the mark Lancôme comes from Lancosme, castle located in the Loiret
  • the mark Cacharel comes from the denomination éponyme of a bird of the Camargue
  • the Mizani mark comes from the translation in swahili from the word balances
  • CHIMEX: Chemistry Import Export
  • ARECA: Workshop of Commercial Esthetic Research Applied
  • SAIPO: Public limit company of Importation Produced Oréal
  • SOFAMO: Company of Manufacture Monegasque
  • SOPROCOS: Production company of Cosmetics
  • SOPROREAL: Production company of the OREAL
  • SOPROGEM: Production company of GEMey
  • SICOS: Industrial society of Cosmetics
  • FAPAGAU: Manufacture of Perfumes with GAUchy
  • FAPROGI: Manufacture and International Garnier Production
  • CENTREX: Center Forwarding
  • REGEFI: bank of Achievements, Management and Financings

Slogans

Very small selection of slogans of the marks and products of the Group:
  • L'Oreal Paris: Because I am worth it well! (and its alternatives: Because you are worth it well! - Because me also, I am worth it well! - Because you also, you are worth it well! - Because we also, we are worth it well! -…)
    • Abroad: Because I deserve it well (Canada), Because I' m worth it (anglophone countries), Weil ich be to mir wert bin (German-speaking countries), Porque yo lo valgo (Spanish-speaking countries), Perché io valgo (Italy), Fordi jeg fortjener det (Norway/Denmark), Koska olen SEN arvoinen (Finland), Mert megérdemlem (Hungary), För det är jag värd (Sweden), Porque usted lo merece (Mexico), Porque have mereço (Portugal), Porque tú Lo vales (Colombia and Peru), Bo jestem tego warta (Poland), Kerana Diriku Begitu Berharga (Malaysia), Pretože vy za to stojíte (Slovakia), Protože vy za to stojíte (Czech Republic)
    • L'Oreal Plenitude: Protect youth from your skin - By combining research and pleasure of the directions, L'Oreal reinvents the care of the body.
    • L'Oreal Dermo-Expertise: Research with the Beauty
    • Elsève: Benefit and health day after day - a technological answer for the needs for each type of hair
  • Garnier: Guaranteed by the Garnier Laboratories - Natural High technology - Take care of you
    • Fructis: The hair shines of all their force
    • Soft Ultra: The extreme softness drawn in the middle of the plants - Softness and tonicity for your hair
  • Maybelline: Maybe she' S born with it, maybe it' S Maybelline?
    • Gemey : It has something moreover, and if it were Gemey?
    • Gemey Maybelline : An innovation Gemey Paris in partnership with Maybelline New York number one of the make-up in the USA
    • Jade: Ich fühl' mich schön put Jade
  • LaSCAD: Capillary and Dermatological specialities
    • Wellbeing: One needs so much wellbeing - One has all need for wellbeing
    • Cadonett: By all times, hair capped always well - the maintenance in flexibility not all times
    • DOP: DOP, DOP, DOP, adopt shampoo DOP - Rinse the cream, it remains to you softness - Rinse freezing, it remains to you softness - Lava and embellishes your hair - does not prick the eyes, avoids the nodes - Ridges to breathe your hair carefully - softness for one… for two… for all - does not prick the eyes, foams as much as you want - It is extremely carefully - With DOP, the day starts extremely… carefully!
    • H For Man: The mark of a man
    • Jacques Dessange: All my professional competence for your hair
    • Jean Louis David: Professional results - beautiful hair it is initially a beautiful matter - hair easy to live
    • Mennen - For us men - an effectiveness in advance for us the men
    • Mennen Sport: The male beauty becomes Olympic discipline!
    • Mixed: With Mixed, my skin finds all the softness of a skin of baby
    • Narta: All the day, freshness Narta
    • Printil: To be fresh, it is easy; to remain, it is Printil
    • Working life - Deodorant effective like the working life
    • Ushuaia: The whole world is source of beauty - technology forms a unit with nature
    • Vittel: One lives so much better with - the good reflex vitality
  • SoftSheen-Carson: My style. My way. - My style. My attitude.
  • L'Oreal Professional: The hairstyle is our passion - Partner of the hairdressers - All different: single
  • Kérastase: Seek Avancée L'Oreal Paris
  • Inné: Activated nature
  • Matrix Essentials: Beautiful, only in living rooms
  • Redken: To leave the tendencies of the streets of New York to speak
  • Lancôme to you: To believe in the beauty
    • Treasure: The perfume of the invaluable moments - the love is a treasure
    • Sagamore: The History retains only the lords…
    • Poême: You are the large sun which assembles me to the head - Sometimes the words do not say all - All to say without a word
    • O of Lancôme: Drops thousands of O, thousands of drops of freshness
    • O Yes! : Yes with the life, yes with the love
    • Miracle: It does not hold that with you - Perfume of a new day - a new day belongs to you
    • Magie: Perfume bewitching and tough of Lancôme
    • Climate: Presence of the woman goes away
    • Black Magie: A strange capacity
  • Biotherm: Source with the skin
  • Helena Rubinstein: Visionary Beauty
  • Cacharel
    • Anaïs Anaïs : To tighten perfumes of woman more - to tighten perfumes more - One day tenderness will extend on the world - And tenderness will extend on the world - Share the secrecy
    • Eau of Eden: The original perfume - a perfume of paradise
    • Eden: The perfume defended
    • Spitz: … It is me
    • Nemo: The pilot perfume
    • Noa: The perfume wonder
    • Gloria - the exciting experiment
    • Promise: More than one perfume, a promise
  • Giorgio Armani
    • Armani and Armani for Man: Elegance exceeds time
    • Armani Code: There exists a code. The Armani code.
    • Armani Handled: Gasoline of a style
    • Emporio Armani: Get together - a man, a woman, two perfumes. Get Together. Emporio Armani.
    • Emporio Armani Night : Two new perfumes, for it, him
    • Giorgio Armani Cosmetics: Designs for the face
    • Handled: Live with has spalling hammer!
    • Sensi White Notes: Discover Sensi White Notes, the new luminous sensuality by Giorgio Armani
  • Guy Laroche
    • Drakkar Dynamik: Pure Dynamik
    • Black Drakkar: Pure Power - the soft violence of a perfume of man
    • Fiji: The woman is an island and Fiji east her perfume
    • Clandestine: Secret, attractive, imperceptible. In any woman, there is Clandestine.
  • Vichy: Health also passes by the skin
    • Vichy Homme: Each day, defend a vital body. Your skin.
  • the Rock-Posay: The dermatological requirement
    • the Rock-Posay (anglophone countries): Committed to dermatology
  • Innéov Nutricosmetics : Nutritional research Nestlé and Dermatological Recherche L'Oreal
  • Galderma: We chose the dermatology. With more close to the skin. Still nearer. You approach the skin.
  • Synthelabo: Essence it is health

Management of the firm

In a little less than one century the group will have known only 5 leaders: Eugene Schueller (of the July 30th 1909 until the August 23rd 1957), François Paves (until in November 1984), Charles Zviak (until in September 1988) and Lindsay Owen-Jones (until the April 25th 2006). Jean-Paul Agon, current managing director, should succeed to them.

Steering committee

  • Lindsay Owen-Jones - president since AG of April 25th, 2006
  • Jean-Paul Agon - managing director since AG of April 25th, 2006
  • Beatrice Dautresme - vice-president in load of the head office of the communication and the foreign relations
  • Christian Mulliez - vice-president in load of the head office of the administration and finances
  • Jean-François Grollier - vice-president in load of the head office of the research and the development
  • Geoff Skingsley - vice-president in load of the head office of the human relations
  • Marcel Lafforgue - vice-president in load of the technical head office
  • Jean-Jacques Lebel - vice-president in load of division produced professional
  • Patrick Rabain - vice-president in load of division produced general public
  • Marc Menesguen - vice-president in load of division luxury items
  • Brigitte Liberman - vice-president in load of cosmetic division activates

Board of directors

At January 16th, 2007

Financial data

More information on L'Oreal Finances

Source: OpesC - the figures 2005 and 2006 are based on the standard IFRS

Stockmarket informations

Controversies

The founder of Oréal, Eugene Schueller was one of principal financial of the Hood, an organization of French extreme-right-hand side. According to Thierry Meyssan, Schueller would have sheltered meetings of the Hood in its office. Schueller becomes then leading revolutionary Social movement.

Schueller engages in 1949 Jacques Corrèze to direct the subsidiary companies of Oréal to Spain and Latin America, then in the United States. Corrèze, old directing Hood, condemned in 1948 to 10 years for intelligence with the enemy and several assassinations leaves prison in 1949 to be engaged by L'Oreal. He is rehabilitated in 1966.

July 6th, 2007, Garnier, a subsidiary company of Oréal is condemned by French justice for “racial discrimination at the time of recruitment” the L'Oreal group is provided in cassation against this judgment.

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