Kiosk bluetooth
Kiosque bluetooth is a Néologisme which indicates the provision bound for the numerical Cellphones of media via the Ondes radios of specification Bluetooth. Although without wire, with the image of the WiFi, the limited range of Bluetooth confers a dimension of " to him; proximity sociale" in its operation.
In 2007, the principal application of the principle is the diffusion of publicities for submission to a public " branché" , within the framework of the Marketing of proximity. A campaign uses the principle of the kiosk bluetooth with an alternative: it is then about a mobile kiosk, carried by a Homme-sandwich. One speaks then about man-bluetooth.
The principal application of the kiosks bluetooth will be the Bluecasting in order to sell tickets, plays or other applications in bonds of passage: airports, stations.
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