Industrial Marketing
The industrial marketing (or gone of the companies or gone industrial , in English Business to business ) is defined as marketing in direction of the professionals (undertaken, liberal professions, trade, etc) or of organizations (State, organizations public, hospitals, Associations, etc) in opposition to the Marketing of great consumption, which is addressed to the private individuals.
It is composed of all the organizations which acquire goods and services in order to produce other goods and abundant services with others.
The turnover of the commercial exchanges between the companies represents nearly 70% of the whole of the commercial exchanges. It is thus more important than that carried out on the market of the private individuals.
Since the years 2000, in the world of the e-business and of Internet, the expression " Business to business " or " B2B" indicate the whole of technical and software architectures data-processing allowing to connect companies. It is opposable with Business to consume ( BtoC or B2C ).
See also: Business to business (Internet)
See too
- Marketing
- Business to business ( B2B )
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