Grey Goose

History

Vodka Grey Goose was elaborate like a product of Luxe by the American billionaire Sidney Frank, which wanted to capitalize on the prestige of the French image. Worked out per H. Mounier in Cognac, a city traditionally associated with the brandies high-of-range, it exclusively uses corn of winter cultivated in the Beauce, filtered through limestones of Champagne and diluted with spring water of Gensac-la-Pallue.

Marketed as from 1997 while resting on the distribution network that Frank improved for German liquor Jägermeister which it repurchased in 1974, vodka obtains an immediate success with the the United States mainly where largest of the production is exported, thanks to the aggressive marketing strategy which sends young women to canvass the connected nightclubs and bars.

Grey Goose aims at the market ultra-high-of-range, and its sales reach 1,4 million cases per annum in 2003, behind the leaders Absolut and Smirnoff (respectively 4,5 and 7 million in 2003).

In June 2004, Sidney Frank sells Grey Goose with the group Bacardi for a sum estimated at 2 billion US dollars, making it possible the purchaser to fill a gap in its spirit wallet (Türi vodka of the group, launched in 2002, did not have discounted success).

The mark is also partner of the first bar of ice of Paris: Kube Bar.

Characteristics

The bottle in which vodka is sold carries a tricolor stringcourse and the mention “France” pointing out the origin of drink.

Vodka Grey Goose is marketed in several volumes. Beyond the bottle of 750 ml, it also exists in 50 ml, 375 ml and 1,75 liter.

The mark is declined in three aromatized versions: orange, lemon and pear.

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