Frankness (sales network)
See also: Frankness
The frankness , or franchising , indicates an operating process of an marketing activity in network.
Principle
The frankness is a trade agreement and legal by which a firm selected the franchiser begins to provide to one second company, said Franchisé E , a know-how, a formation and a permanent assistance in against part of a remuneration.A frankness at the commercial level is a system by which a tradesman frankness adheres to the network of a franchiser. It profits thus from its notoriety, supplies (Purchasing group S) and from common services (Publicité for example). N the other hand, it is related to him by obligations, as well in the way of carrying on its activity, as at the financial level by the payment of Redevance S.
History
To the the Middle Ages, the franknesses were granted to the cities by charters granted by the sovereigns (dukes, kings, emperors) and guaranteed to them the pleasure of a certain number of freedoms ( communal freedoms ). The inhabitants were very attached to these franknesses, and took care to make them confirm, each time that was necessary.The franknesses could be suspended in the event of conflict, but the inhabitants claimed their re-establishment.
August 26th, 1066, the town of Huy in Belgium is the first town of Western Europe to have profited from franknesses, granted to thank the inhabitants, who had contributed to the restoration of the church of Notre-Dame, destroyed after the fire of the city, setting with bag in 1053 by Baudouin V '' the Piles '' (v. 1012 - 1067), count de Flandre.
The frankness appears however, under its current form and modern, only during the time of between two wars, in the United States. General Motors, wishing to develop its distribution network quickly, without falling under the blow from the anti-monopoly act, very severe in the United States, concluded from the agreements of frankness with independent mechanics, installed in the localities furthest away from the the United States.
Since the second world war, the frankness is a great success in the United States. At that time, of the lines of frankness were offered in all kinds of services to the Vétéran S without employment which wished to carry on independent activities. The same phenomenon was repeated after the Guerre of Vietnam. It is estimated that approximately 40 to 50% of the turnover of the detail states-uniens is carried out within the framework of contracts of frankness. To note, the phenomenon of the franknesses cities: entirely new cities which were created in various zones of the country, following internal migrations whose American population has the secrecy. In these cities, the companies which had re-elected signs, created new sales outlets franknesses. In Europe, the frankness mainly developed starting from France (the first system returning to the Pingouin wools).
France
The frankness is governed to some extent by the Loi Doubin (law n°89-1008 of December 31st, 1989 - said Loi Doubin- relating to the development of the business enterprises and artisanal and the improvement of their economic environment, legal and social).
See too
Internal bonds
External bonds
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French federation of the frankness
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