Digital Marketing
The term digital Marketing appeared recently in the world of the professionals of the Marketing and the Communication. Indeed, there did not exist any terminology to describe the actions of the companies made to touch their prospective customers/customers through all digital supports (computer, mobile phone, reader of podcast, video games and dynamic posting - external billboard & television in sales outlet). Admittedly, there exists a term to describe each discipline of digital marketing (Emarketing or Cybermarketing for the marketing made on Internet; mobile Marketing for marketing on the portable terminals, etc), but no name existed to describe the whole of these disciplines and to gather them under a general term.
Translated of Wikipedia the U.K., one can summarize digital marketing with the following definition: discipline aiming at making the promotion of products and services by using media or a digital channel of communication to reach the consumers in a personal, ultra way targeted and interactive at a reasonable cost.
Consequence for the companies
Within sight of the rise of the new media, the companies are spirit to make evolve/move their organization marketing. Thus the experts in marketing Internet see their perimeter responsibilities to grow to include the stakes of digital marketing. The latter must learn how to target the consumers either only on Internet, but on the whole of the digital mediae. The reponsables of publicity will also have to learn how to control this field. As example of evolution of consumption media, an American teenager spends more time playing video games than to look at television. To touch these grass consumers, the companies thus will have to seek means of being present in an intelligent way in the video games.
See too
External bonds
DIGITAL marketing
DIGITAL experiment
Dagobert arranges
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