The CowParade or Vach' Art in French, is an exposure connected to art which is held or was held in various cities around the world.
It consists of the exposure of Sculpture S of Vache S in Glass fiber distributed in the downtown areas in public places like subway stations, avenues or parks. Delivered white, they are decorated by the local artists and with the fashion designers, who often use drawings and reasons specific to the local cultures.
“It is advertizing disguised and not of the Mécénat. One spoke much more about the banks or the trade which bought the cows that artists who painted them. Those could not do besides what they wanted, from where “convivial” character of the event. It is necessary to take care not to shock the consumer who must be of good mood to consume”
After each exposure, which lasts several months, the cows are sold with the biddings and the profits given to charitable organizations.
The cows comprise few variations and the three most common forms were created by Pascal Knapp, a Swiss sculptor specifically charged by the organization with the CowParade of the creation of the sculptures. It is with Chicago that the concept started to have an international repute: the business man Peter Hanig, supported by Laws Weisberg of the agency of the cultural affairs of the city, organized the event in Chicago in 1999. The exposure of the cows ( Cows Is paraded) attracted a million visitors.
in Marseilles, 63 works:
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