Benchmarking
The benchmarking (in French: calibration or analyzes comparative or justification ) is a technique of Marketing or Gestion of the quality which consists to study and analyze the sciences management, the modes of organization of the others Entreprise S in order to be inspired some and to withdraw the best. It is a continuous process of research, comparative analysis, adaptation and establishment of the best practices to improve the performance of the processes in an organization.
A benchmark is a quantified indicator of performance in a given field (quality, productivity, speed and times, etc) drawn from the observation of the results of the company which succeeded best in this field. This indicator can be used to define the objective company which seeks to compete with it.
Strategic technique of the companies
The benchmarking is a method which was developed with the beginning of the year 1980 by the company Xerox for a decision making concerning an heavy investment intended to modernize the Inventory control. Xerox was interested then in the “best practices of competition” but also in the practices in other sectors on the studied subject. The comparison was finally done with a firm of sale of articles of sport by correspondence which excelled for the management of the orders. The method employed was formalized and recognized thereafter.
The benchmarking will consist in “finding, on a world level, the company or the companies who carry out in the most powerful way one process or a given task, outward journey to study it (“benchmarker these companies”) and to then adapt this process at its own company”.
For a company, it is a question of being compared to the “leaders” who position on the market, to take as a starting point their ideas, their practices, their operations and their experiments so that in-house practices improve.
The installation of Benchmarking in the company takes on average from four to six months.
This table illustrates the four various types of benchmarking:
General meaning
The term benchmark is used to indicate any comparative analysis. Thus, at the time of an invitation to tender, it is frequent that one speaks about benchmark to evoke a comparative testing ground aiming at evaluating the performance of the various products or the various offers. It is in particular the case in data processing where a test set perhaps used to compare the quality or the speed of execution of various material or different products.
See too
benchmarking|benchmarking
References
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