Amazon.com
See also: the Amazon
Amazon.com () is a American Entreprise of E-business based with Seattle.
Its most known speciality is the sale of delivers S. It was in particular called larger bookstore of the world . It diversifies in other products, and in particular in the sale of all types of cultural products: numerical discs CD, films, cameras, etc
It was creates by Jeff Bezos, its chairman current (2005), in July 1995 and placed on the stock market with the Nasdaq with New York in May 1997. The French subsidiary company opens in 2000.
In 2005, the company employs, all over the world, 9000 people. The turnover of 2004 is of almost 7 billion dollars with seven national subsidiary companies.
Business model
For a long time, Amazon.com lost money with each book sold because of its important investments to extend, but this policy was deliberated: it indeed constituted in same time a file addresses together with personal preferences (astronomy, voyages, body-building…) monnayable very expensive near the advertizing executives to touch a public targeted , for example on line. Just like for TF1, the collecting of attention allowed to sell audience , which constituted the true source of revenue of Amazon! The first really profit year is 2004, year when the sales of materials exceed those of the cultural products. In July 2005 Amazon launched its French section of the electronics selling of the articles such as Télévision S LCD.
Similar companies
It should be observed that only Google, credited in 2001 with tens of thousands of waiters to ensure a free research service , does still better in the kind: it indeed sells nothing with its public (the service is free), but “sells” on the other hand the public carrying out such or such type of research with its advertisers.
By its activity, Amazon approaches FNAC enormously. The differences are nevertheless important between the two entities. The FNAC has physical stores in which the public can go to buy the goods proposed, whereas Amazon proposes them only on Internet. That reduces the costs of Amazon of course and allows him to be very competitive, even if the prices of the cultural goods are rather fixed. Amazon was the first salesman on Internet to be given you, when you buy a book for example, a selection of the articles bought by the Net surfers having ordered the same book as you. That makes it possible to draw ideas near people having the same tastes as you.
Company often classified in the " clicks ", companies Internet, in opposition to the " mortars ", traditional companies, Amazon however has a traditional activity (sale and logistics of physical objects) for which Internet represents only one (certainly formidable) accelerating, an access to a global market, and a means of breaking the costs of structure compared to a bookseller " mortar " as the Fnac in France or Barnes & Noble in the USA (it is besides to note that these two companies, now present on Internet, are often indicated by the term " Click and mortar "). One often opposes Amazon to EBay, whose business model is radically indissociable Internet, unlike Amazon.
The Amazon group
Among the companies of the Amazon.com group, one can quote the search engines Alexa and A9, or the cinematographic database IMDb.
External bonds
- Official sites of Amazon
- Amazon.com, international version, in English
- Amazon.fr, French version
- Amazon.ca, Canadian version
Simple: Amazon.com
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