Advergame
The advergame is a play which seeks to promote the image of a mark. This word comes from the contraction of advertizing (publicity) and of range (play).
The Advergames are normally free, because they were financed by the mark. Several marks can also join with an aim of reducing the associated costs to its development.
The “advergaming” is the most recent technique used by the advertizing executives to join the consumers. It consists in creating plays, where one places in the center of the action of the affublés characters of logos of the company.
It makes it possible the advertisers to dissimulate their brand name in contents of entertainment. It is an interactive and very attractive solution making it possible to generate buzz.
This technique of recent communication is in full growth. It is already used by American companies such as Nike, Kellogg, General Millets, Pepsi and Kodak. It is not only any more enough to place an advertizing stringcourse to draw the attention to the products, but to design true products of entertainment well. Indeed, the sought-after goal is well to collect the attention of the player on the product, thing which is not possible any more with simple animated banners.
Example: the Mystery of Dalarö
External bonds
- clear and instructive Article of the JDN on Advergaming
- Current events of the advergame
- the blog which tests all the advertizing video games
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